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Brands struggling to stand out should focus on emotion | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Daniel Calabretta

How an experience makes customers feel has a greater influence on their loyalty to a brand than efficacy or convenience in every industry, from banks to multichannel retail, the latest results from Forrester’s CX Index suggest.

http://strategyonline.ca/2020/08/28/brands-struggling-to-stand-out-should-focus-on-emotion/
 

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